About Us
Winter4Kids
How We Came to Be

Winter4Kids (W4K) at the National Winter Activity Center was founded out of a National Winter Sports Education Foundation (now Share Winter) initiative. W4K is the physical representation of the mission to introduce 100,000 kids to winter activities in a sustainable way. With the enthusiastic support of committed board members and other stakeholders, the National Winter Activity Center re-engineered and re-purposed the former Hidden Valley as the home of Winter4Kids and its Programs. From the very start, we were envisioned as the vehicle to “Improve the lives, health, and fitness of youth through winter activities”. Since the pilot in 2015, we have made the difference in the lives of over 10,000 kids. By 2027, we will be serving 10,000 kids annually.
In 2021 we piloted Summer4Kids. The summer experiences on our National Winter Activity Center campus builds on our impact assisting our youth in developing better attitudes about themselves (Self Esteem), their health (Mental, Physical and Nutrition), new opportunities, mastery and a love of the outdoors as a safe space to enjoy and grow.
Mission
Our Winter and Summer programs:
1. Help kids mitigate self-harm, violence, substance abuse, food insecurity and other negative experiences and behavior;
2. Gain perspective on more choices and opportunities
3. Provide sustainable access to the outdoors; and
4. Increase lifetime enthusiasts and winter sport competitors
Vision
To be recognized as the leading provider of outdoor winter activities for kids that change and save lives.
Objectives
Every kid develops better attitudes about Self, Health, Opportunity, Mastery and the Outdoors.
Leadership
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Danita Beck Wickwire
Board Member
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Luke Bodensteiner
Board Member
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Bill Doran
Board Member
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Phill Gross
Board Member
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Helen Ingebretsen
Board Member
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Ted Ligety
Board Member
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Schone Malliet
President & CEO
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Chris Nyberg
Board Member
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Stacey Roman
Board Member
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Kristin Shute
Board Member
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Ambassador (Ret.) Harry Thomas
Chairman of the Board
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Mel Tse
Board Member